Goal

Replace paper-based customer surveys with more efficient digital data capture at large scale events sponsored by its Bacardi and Dewar’s brands.

Solution

Bacardi used NikaTec event technology to enable promoters to record and wirelessly transmit data from audience members using tablet PCs and customized data capture software.

Result

At events in Miami and Boston, Bacardi captured detailed customer information from over 39,000 attendees. The real-time reporting portal provided Bacardi decision makers with the return on objective metrics needed to monitor event success at every step of the way.